#5 The Most Interesting Man in the World
Who would not want to be this guy? Every time I see his commercials I do. His history as they tell it is
awesome. His take on the world and his knowing one liners lend people to want to be him. This is exactly what Dos Equis wants. They want people to want to be the Most Interesting Man in the World, and one thing that he does is drink Dos Equis. People may not be able to do what this man has done but they can drink Dos Equis and be like him in at least one way. The delivery of lines by the Most Interesting Man in the World are smooth and friendly, like he is giving advice to the audience. Not only that but he leaves you with 'Stay thirsty, my friends', which entices the audience to trust him after all they want to be like him and he just called them friends. He has gotten a lot of brand awareness for Dos Equis and is connected to the brand in everyone's minds. Image found on Google Images
#4 Lucky from Lucky Charms
There are a lot of great cereal brand mascots out there and I decided I would pick one. After going through the list of them I chose Lucky who is still going strong. Everyone knows Lucky from Lucky Charms and everyone knows his jingle and last line 'They're Magically Delicious'. This line and his jingle are referenced in a few movies as well, one of which is Austin Powers. I chose Lucky because he does his job and does it well. As a kid I always wanted Lucky Charms because of the commercials. All the kids chased him but he would always get away. The cereal the way he sang about it sounded delicious and his irish accent caught my attention every time. He is very embedded in his brand, to the point where I can't imagine if Lucky Charms got rid of him. They go hand in hand.
Image found on Google Images
#3 Taco Bell Chihuahua
The Chihuahua is a blast from the past but I have never forgotten him since I first saw the Taco Bell Commercials that he appeared in. He was a major hit among the audience as his famous tagline (I remember it clearly) 'Yo Quiero Taco Bell!' circulated and is still remembered today. He even had a variety of little stuffed chihuahua's that said different lines (My Aunt had them all). His commercials made people want Taco Bell because they focused on how all the Chihuahua wanted was what ever taco bell was featuring at the time. I in particularly remember the Godzilla commercial that still cracks me up. If interested it can be found on youtube. The Taco Bell Chihuahua won people over with a hilarious desire for Taco Bell. He built brand awareness and want for Taco Bell.
Images found on Google Images
#2 Aflac Duck
The Aflac Duck is another mascot not unlike the GEICO Gecko. Both are animals that talk about insurance. The Aflac Duck is know for his insistence on trying to tell people that the name of an insurance they want or are thinking of is 'AFLAC!' yelling it at least a few times a commercial. He is know by most people and has brought good brand awareness and equity to Aflac throughout the years. Recently he has been getting a personality of his own as an actor in his commercials, along the same lines as the Gecko. In fact his twitter is as if he himself is tweeting about things. Due to the Duck always trying to watch out for you he has gained trust among people. Not to mention his commercials always have a bit of good humor.
Image found on Google Images
#1 GEICO Gecko
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