Commercial Ad Story of the Week: Geico, Happier Than...

          There are a lot of great ad stories out there and in these parts of my blog I would like to look at some of the ad stories that are out there each week. Welcome to the Commercial Ad Story of the Week:

This Weeks Winner is: 

Geico, Happier Than... commercials.

The Commercials:

Listed below are a few examples of these videos so you can check them out if you have not seen them before:

This a video from Youtube posted by GEICO Insurance. In celebration of this Wednesday!

This is a video form Youtube Posted by GEICO Insurance.

This is a video form Youtube posted by GEICO Insurance

         If you liked these three commercials there is a Youtube mix you can check out with all of the other commercials they have done for this campaign.

Reasons I Chose These:

          I chose the Happier Than... ad stories for a couple of reasons. They are inventive stories that take people/animals/others/situations that people are familiar with and put comedic twists on them. For instance Paul Revere is a someone who is known by most people as the person who rode on his horse to warn everyone that the British were coming. Giving a cellphone adds comedy to the story but also gives the audience a base to judge Geico insurance. At the end they say people who get Geico are happier than the characters in the commercials which is pretty happy. This instills a sense in the audience that Geico can really make them happy. Who wouldn't want to be happier than an Antelope with night vision goggles? I would.

          Each of these different stories that pair the characters and what they have or are doing together are well thought out and obviously a lot of work was put into deciding which situations would really work and are funny. They tell good stories that have well written script. The ending is always consistent with the two guys with a ukulele and guitar who explain the commercial action and how happy people would be, at the same time with Geico's name displayed largely on the screen. These commercials lead to good brand awareness and also appeal to the audiences curious side, making them want to look up what Geico is and does. They leave them wondering how it will make them happy.

          Prepare for another Commercial Ad Story of the Week next week. If you have any ad stories you think are good let me know and maybe they will appear on of the Ad Stories of the Week.