Commercial Ad Story of the Week: Jameson Irish Whiskey

This Week's Winner of the Commercial Ad Story of the Week: Jameson Irish Whiskey

I was first introduced to these commercials a few months ago and I still find them great to watch. These commercials are great stories and create exciting (and comical to a point) feelings in the viewer. Check out the "Iron Horse" commercial below:

Video found at Youtube

About the Ad Stories:

In my last blog post I compared two different brand mascots Toucan Sam and Trix the Rabbit (both cereal characters I had grown up viewing). Jameson Irish Whiskey commercials to me are basically cereal commercials for adults. Instead of using Froot Loops as an object to save they use Jameson Irish Whiskey. They also use more adult themed subjects and humor than the colorful cereal cartoons, which makes sense for the product.

Instead of Trix the Rabbit they use John Jameson. During each episode something goes wrong, such as a barrel rolls of the ship or a giant hawk swoops down and steals a barrel. What does Jameson do? He saves the whiskey. His most important thing in life, and by the commercials one of the most important things to Ireland.

Picture found at Google Images

How the Stories Are Told:

These commercials are like little episodes; I like to think of them as The Adventures of John Jameson. Each commercial follows Jameson on a separate but no less exciting adventure where he must save his precious whiskey. No barrel gets left behind.

The stories of the ad are narrated by an Irishmen as the story unfolds. The narration moves the story along and has a real legend like feel to it. In a way they are told like they are Irish legends.

Throughout the character of John Jameson never speaks, but rather does fantastic stunts, in a nonchalant, hero-like way.


Picture found at Google Images

What These Stories Do Well:

First off these commercials are great at holding attention. They give the feeling like I am watching a TV show (except the TV show is condensed into a minute long commercial). It keeps me wanting to know what happens next and excited to see how it ends. It holds my attention to the point that I don't want to change the channel when it comes on unlike a lot of other TV commercials.

Secondly, these commercials do a great job creating audience wanting for the product through the Affinity Impulse. Jameson in the commercials is a gentleman yet a rugged hero at the same time. He has some crazy adventures and he does them just for his whiskey. This makes the person (I would want to be like Jameson) want to buy the whiskey so he can relate to John Jameson.

Picture found at Google Images

Lastly the commercials create word of mouth for the product and commercial. I first saw this commercial when a friend showed me and I thought they were great stories. In turn I have showed it to a number of people. My friend showed me because he really liked them and thought they were well done.

Closing Comments:

Overall I think these are great ads. What do you think about these ads? Are there any ads you really like? Any ads that you think have a great story? I am open to seeing and hearing about great ads and their stories anytime. Please comment below

If you like the commercial above the rest can be found on Youtube. I will leave you with this last commercial:

Video found at Youtube.